Your Website:
- Domain Name Registration Over 1 Year
- Hosting Account Setup & Configuration
- Aesthetically Pleasing, Less than 5-Year-Old Design
- Fast Loading & Easy to Navigate
- Keyword Target Research & Short List
- SEO Friendly Page URLs
- Unique Title & Meta Descriptions for Every Page
- All images & videos include Alt Tags & filename includes keyword(s)
- Include links to social media profiles in the footer.
Your Content:
- Written content - 500-1500 words minimum per blog post or webpage.
- Content should be written to be easy to read. 9-12th grade level.
- 1-2 relevant images or 1 video should be used per post or page.
- Execute a strategy to build long-form, pillar content that can be chopped up and distributed between pillar creations.
Vlogs & Podcasts are great examples of this.
Once the full pillar of content is available, you can cut a piece of it out to share on social media or in a blog post.
Or make a whole new post from the slice of content from the pillar.
Your Distribution:
- Self-Hosted Blog
- Branded Social Media Channels
Facebook, Twitter, Instagram, LinkedIn, YouTube...etc.
Yelp, Google My Business, YP, FindLaw…etc.
- Local Commerce & Media Websites
Chamber of Commerce, Newspapers TV & Radio Stations
- Business Partners & Vendors
Other Lawyers, Other Legal Professionals, Insurance/Financial…etc.
- 3rd Party Link Building Services
Proceed with caution.
If the site linking to you isn’t relevant, these types of links can present more problems than solutions.
