There’s a lot of SEO tools out there to help you optimize your website. Some of them do one specific thing very well, while others “do-it-all”.
Regardless of the industry, you’re in, you must ask yourself if the SEO tools you’re using to build or measure your success online are really working for you.
Having been in this industry for as long as I have, I’ve learned to tune out a lot of the noise that’s in the SEO industry. That said, this toolset is going to lean towards tools used by the team here at Red Zone SEO more than what you may find as “top players” in the industry.
Sorry Rand, Sorry Neil, Sorry Bruce. None of their tools are on this list.
Before you ask, yes. Yes, there are other tools out there for various tasks such as content creation, social media management, and marketing, CRM software, call tracking tools, paid search tools, email platforms…etc. Also, yes. Yes, there are many other tools on the market that are available.
Maybe we’ll do another post on those later, but this post is specifically about SEO tools we use regularly.
Instead of wasting hours going through multiple sites to gather information to compile then analyze, WooRank does all that for you, with the click of a button. Reports are based on the domain and home page, but you can also scan inner pages as needed. Primarily, we’ll use this for the home page and then work with other tools, listed below, to dig deeper into a site.
Like above, this list wouldn’t be complete without this tool.
RankMath Yoast provides a comprehensive solution that helps website owners produce XML Sitemaps and manage/analyze the overall SEO score for each page of a WP website.
UPDATE: RankMath is much better than Yoast in our experience. Faster, Cleaner code, less controversial/more valuable lateral moves.
Well there you have it.
Those are the top 10 SEO tools we use, in most cases, every day of the week.
Like I said at the beginning of this post, we don’t use MOZ or Neil Patel or Bruce Clay’s software. We don't need to.
At the end of the day, they're just fancy versions of the tools we just listed.
More often than not, "All-in-One" tools tend to create more busy work without correcting critical basic issues first and foremost. Regardless of the tools you're using, it's always a good idea to get a second opinion from an expert in the field.
We're here to help you optimize your search engine optimization processes. Call us any time.
Red Zone SEO